Advertising Course Rapidly Growing Industry in India
The value of a commodity is largely determined by the demand for it while this demand is actuated by the proper advertising and marketing. Thus, the importance of advertising in a commercial enterprise is easily established. Advertising courses are fallout of this market driven importance. With the growth of industries and commercial ventures due to the fruitful proliferation of Indian economy, advertising agencies are experiencing an ever-increasing demand. To meet this demand, short-term advertising acclimatized courses are being introduced through private institutions and recognized universities. These courses educate students on how to use communication as a tool to persuade the audience to take some action with respect to the product, ideas or services. Apart from the advertising oriented specific courses, mass communication is also rising as an area of education which includes advertising studies. Students who take up mass comm. and other advertising courses in India are increasing due to a handsome pay package and industry based communications in this sector. A large number of advertising institutes and colleges are mushrooming across the country to quench the demand of the industry.
For a regular course you need to go through thorough preparation and competitive entrance exam whereas for the short-term courses offered the procedure is not so cumbersome. Eligibility and selection for these courses is not highly regulated thus making it easier for students to take up this short-term industry oriented programs. The best part of this course is the higher probability of gaining employment soon after the successful completion of the program. The increased probability of securing a substantial job is due to the fine tuning of the course curriculum to meet the demands of the industry. The higher chances of getting an employment which automatically provides exemption from the tedious task of job-hunting has added to the charm of this course thus making it highly popular among the student community. The flourishing of short-term advertising aligned courses is due to the industry acknowledgment provided by the commercial establishments. I.I.M.C. (New Delhi), Mudra Institute of Communications (Ahmedabad), Symbiosis Institute of Business Management (Pune), and the Times School of Marketing (New Delhi) are some of the pioneering colleges in India for Mass communication and Advertising courses.
Advertising courses are fallout of market driven requirement. To meet the demand of increasing advertising agencies more and more short-term advertising acclimatized courses are being introduced through private institutions and recognized universities.
Delhi School of Communication inviting people for Mass Communication Course in Delhi and Advertising Courses in India. Author of this article A Masters in Marketing Communications – University of Westminster, London and Alumnus St. Stephens’ College, BA History, Rupanjali has worked with Hindustan Times and World One Research (London).